ABOUT ME
Data analytics & marketing leader with 6+ years of experience in managing teams and conducting analysis that consistently drives business values. Looking for a long-term position with growth, development, and leadership opportunities.
Skills
Data Analytics
Data Visualization
Project Management
Marekting (Online/Offline)
Google Analytics
Microsoft Suite Knowledge
Coding (Python/SQL)
Management Experience
Client Relationship Management
PROFESSIONAL EXPERIENCE
USTA FLORIDA —
MANAGER OF DIGITAL MARKETING
• Directed strategic development and technical implementation across six USTA Florida owned digital properties, driving end-to-end customer experience assessment and consumer funnel optimization.
• Managed execution of digital marketing campaigns encompassing paid social and search advertisement, SEO/SEM, and social media management, ensuring enhanced brand visibility and engagement.
• Led 25% improvement in engagement rate across six USTA Florida websites, 30% improvement in engagement rate on USTA Florida app; while pushing data-driven testing, optimizations, and adoption of emerging technologies.
BARRINGTON MEDIA GROUP —
SENIOR BUSINESS INTELLIGENCE MANAGER
• Exceeded annual $40-$60 million goals by leading and developing a team of analysts to execute KPI driven plans while managing key relationships with strategic client accounts utilizing offline marketing (TV/Radio/Print/OOH) and online marketing channels (social/search digital platforms).
• Successfully led top priority business intelligence initiatives that significantly reduced time-to-insight and enabled implementation of data driven strategies by designing data products with stakeholders, establishing key milestones, and providing strategyc oversight.
• Strong analytical skills to provide insight on achieving stragtegic target KPIs; based on quantitative analysis of financial data to forecast revenue, identify trends, analyze competitive landscape, and determine key risk factors for investment viability, while facilitating executive-level decision making.
THE TENNIS AND FITNESS CENTER —
TENNIS DIRECTOR/MARKETING DIRECTOR
• Directed all aspects of the Department of Tennis, which included marketing, staffing, invoicing, and auditing.
• Developed and established adult/junior clinics from beginner level to tournament training. Planned and prepared USTA tournaments, lessons, and program outlines.
EMC CORPORATION —
BIG DATA ANALYST
• Key member of EMC Big Data Platforms team, working on big data analytics. Utilized analytical software (MoreVRP, Pentaho) to identify and improve storage platform needs.
Supported EMC Solutions Group with knowledge of specifications and solutions of their products and Healthcare analytics research
Awards & Interests
Awards
Barrington Media Group – Consistently awarded employee of the month and gained high recognition for achievements made, along with continued promotions
Organizations
Toastmasters, Sigma Six, Project Management Institute
Personal Interests
Website Building, Tennis, Golf, and Traveling